My lil founder journey

I’ve always been that creative kid - the one constantly painting, DIYing random things, doodling at the back of notebooks, and somehow turning every school project into an art project. I knew that I wanted to be a designer even if I had no clue what that would actually look like.

Then came my first “big girl” design job and let’s just say, it humbled me real quick. I realised I wasn’t built for the 9–5 life. My creativity thrives on freedom, curiosity, and a little bit of chaos (the good kind). So, four years ago, I took the exciting leap into freelancing and started working with clients globally.

At the time, I knew design but business? Absolutely not. Everything was trial and error, messy methods, late-night Googling, figuring things out as I went, and learning through experience. But somewhere along the way, bringing people’s ideas to life became the thing I genuinely fell in love with.

Having built my own business from the ground up, I know what it feels like to outgrow a DIY brand and crave a presence that finally reflects the quality of your work. Today, the studio exists to help founder-led businesses move beyond generic visuals and build brands that feel confident, memorable, and unmistakably their own.

WORK TOGETHER

My lil founder journey

WORK TOGETHER

For brands with personality
And founders with big ideas

For brands with personality And founders with big ideas

You know your business has grown and your brand needs to catch up, but there's something holding you back. Maybe your visuals feel pieced together, your website no longer reflects the quality of your work, or every time you sit down to "fix your brand," you end up opening 27 tabs and questioning every decision you've ever made.

You know where you want to go, you're just not sure how to translate all those ideas, goals, and half-finished Pinterest boards into a brand that feels genuinely you.

That's where we can help. We transform scattered ideas into a cohesive brand presence that feels unmistakably yours: one that's built to connect, communicate, and grow alongside your business.