I’ve always been that creative kid - the one constantly painting, DIYing random things, doodling at the back of notebooks, and somehow turning every school project into an art project. I knew that I wanted to be a designer even if I had no clue what that would actually look like.

Then came my first “big girl” design job and let’s just say, it humbled me real quick. I realised I wasn’t built for the  9–5 life. My creativity thrives on freedom, curiosity, and a little bit of chaos (the good kind). So, four years ago, I took the exciting leap into freelancing and started working with clients globally.

At the time, I knew design but business? Absolutely not. Everything was trial and error, messy methods, late-night Googling, figuring things out as I went, and learning through experience. But somewhere along the way, bringing people’s ideas to life became the thing I genuinely fell in love with.

Having built my own business from the ground up, I know what it feels like to outgrow a DIY brand and crave a presence that finally reflects the quality of your work. Today, the studio exists to help founder-led businesses move beyond generic visuals and build brands that feel confident, memorable, and unmistakably their own.